October 27, 2024 | Abbie Sorrel-Fleet
Building your own personal brand and boosting your confidence
The word ‘brand’ is usually a word you’d coin with businesses and celebrity figures, however when it comes to personal branding, it’s for everyone.
It can be a powerful way to build your confidence and allow you the opportunity to step into your full potential.
At WayfinderWoman, we strongly believe every woman can feel her most confident self, and shape how those around her view her.
Confidence is at the heart of personal branding. It’s not just about standing tall when things are going well, but about having the courage to keep moving forward even when things are tough.
Many women come to us feeling unsure about their place in the world, whether it’s in their careers, personal lives, or social circles. But by focusing on their strengths and values, they begin to reclaim control and tell their own story.
Think of your personal brand as a way to embrace and celebrate everything that makes you, you!
It’s time to remember, you are enough! Let’s get started in providing you with the steps of building your brand, your brand is there to help express your values, skills and passions.
Your Values
We each have values that form who we are. Take the time to reflect on what matters to you. What do you value? Create a clear picture of who you are – And own it! That’ll be a big boost in your confidence!
Your Strengths
If someone asked you what your strengths were, you may struggle to think of some at first, but the more you think it through, you’ll realise you have plenty! Write down what you’re good at, organising? Expressing your opinion? Caring for others? Understanding?
Knowing your strengths will help build a strong sense of who you are.
Share Your Story
Sharing your story, whether through conversations, social media, or even just journaling for yourself, is a great way to solidify your personal brand. Every challenge you’ve overcome or lesson you’ve learned is part of what makes you unique!
Visibility Matters
We know it can be difficult to put yourself out there. But when you do, you’ll begin to feel more comfortable with being seen. People will begin to associate your name with your values and strengths (which you already know from the above!)
Consistency is Key
Be consistent with who you are. Confidence comes with being consistent in how you present yourself, be uniquely you. Being authentic builds trust with who you are and those around you. Remain true to yourself and you’ll notice how your confidence grows.
It’s time to empower you!
Building your personal brand is more than just improving your career, it’s about living with intention and confidence. When you’re clear on who you are, and you know your personal brand, you’ll stop second-guessing yourself – Now that’s empowering!
We’re here to help
At WayfinderWoman, we’re here to support you on your journey. Our workshops and coaching are designed to help you find your voice, build confidence, and step into your power, and our trusted volunteers are here to help you every step of the way.
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